Our leadership team:
President, Roche Enterprises, Ltd
Impressed by the unsurpassed quality and appearance of the Redhorse portfolio of products and intrigued by their considerable market potential, Robert Roche assumed ownership of Redhorse Performance in 2008. Since then, he and his leadership team have tripled the company’s sales and grown Redhorse into one of the fasting growing brands in the performance industry.
Robert Roche is the founder and president of Roche Enterprises, Ltd, a company that invests in a broad range of industry sectors, including real estate, media, hospitality, consumer products, energy, and logistics.
President, Redhorse Performance
Benjamin Johnson was appointed president of Redhorse Performance, Inc. in 2011. He has full responsibility for the company’s sourcing and manufacturing in China, as well as for logistics, sales, and marketing, which are headquartered outside of Chicago, Illinois. Under his leadership, sales of Redhorse products have grown by more than 400 percent, making Redhorse one of the fasting growing brands in the performance industry and a leader in its product segment.
Johnson moved to Shanghai in 2006 to study Chinese and began working for Roche Enterprises, LLC as an executive assistant to Robert Roche in 2007. Fluent in Mandarin, he earned a bachelor’s degree from the University of Illinois at Urbana-Champaign and an MBA from the University of Chicago’s Booth School of Business.